GOLD – mParticle

Turn Customer Data Into Customer Joy

Chosen by data-driven teams across the world

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like Sky, Marks & Spencer, JetBlue, and Klarna quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Enterprises and high-growth startups alike are leveraging mParticle to transform customer data into meaningful customer experiences:

Warehouse Sync: Go beyond Reverse-ETL with data activation designed for warehouse-centric and data-mesh architectures. Enrich warehouse data with AI-powered insights to accelerate time to data value.
Journeys: Optimize each step in multi-channel journeys across a customer’s lifetime. Discover the paths that lead to conversion. Answer common questions like what users do after they create an account or log on to your product. Identify the path users most frequently take through your product to inform your product roadmap and improve customer experience.
Predictive Audiences: Build a scalable, cohesive data strategy with adaptable data plans everyone can get behind. Create a pipeline of consistently clean, accessible data for all stakeholders and downstream systems with Data Master.
Data Plans: Build a scalable, cohesive data strategy with adaptable data plans everyone can get behind. Create a pipeline of consistently clean, accessible data for all stakeholders and downstream systems with Data Master.
Calculated Attributes: Build a scalable, cohesive data strategy with adaptable data plans everyone can get behind. Create a pipeline of consistently clean, accessible data for all stakeholders and downstream systems with Data Master.