MeasureCamp is an open, free-to-attend unconference, different from any other web analytics conference held around the world. The schedule is created on the day, and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, including leading them. You focus on what YOU find most interesting and useful.

As a concept, unconferences are designed to encourage discussion and the exchange of ideas and have proven extremely popular in recent years. They provide an alternative to traditional one-way conferences by offering a more collaborative social framework for knowledge sharing. With its small discussion-group format and a schedule curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop, and network with peers, consultants, and vendors.