We are invested in improving Gender Diversity @ MeasureCamp Berlin among attendees and speakers. We already knew the digital analytics space is male-dominated. Doing what analysts do best, we looked at our own historical attendance and speaker data:
Women only made up 31% of attendees and 16% of speakers in 2023. In true MeasureCamp spirit, we want to participate in and learn from diverse experiences. In 2024, we want to SEE and HEAR more gender diversity by encouraging more members of the FLINTA* community to attend.
FLINTA* is a German acronym that stands for Women (German: Frauen), Lesbians, Intersex, Non-binary, Trans- and Agender individuals. To learn more about it, check out this article on Wikipedia.
As MeasureCamp veterans know, ticket releases are races, and most times, they are sold out within a few minutes. This makes it a lot harder for new people without this knowledge to get a ticket. Therefore, to encourage new FLINTA* people to join us at MeasureCamp, we will do an exclusive release and target and communicate it to FLINTA* individuals. This will hopefully give people a little more time to grab a ticket.
The release will launch on July 26th at noon, exclusively for members of the FLINTA* community.
We kindly ask you to self-select whether you are part of this community. Please be honest and fair.
It takes some courage to put your first-ever session card on the board, especially if MeasureCamp regulars are rushing to get a good room or specific time slot. To encourage more FLINTA* people to join the ranks of session hosts, we want to create a full FLINTA* FIRST speaker track throughout the day. It will give potential session hosts a little bit of extra time to pick their topic and it will enable attendees the choice of at least one FLINTA*-led session each time slot.
We will reserve a few speaker spots to be filled by FLINTA* people first. If they don’t fill up in time, we will open them up for everybody.